Ulta Beauty, Inc’s (NASDAQ:ULTA) shares dropped more than 14% on Friday after the company posted disappointing earnings. Today, they’re trading sideways. If the selloff reaches levels around $496, it may end or at least pause. As you can see on the chart below, this price has been support before, and price levels that have previously been support can become so again. This is while Ulta Beauty is our Stock of the Day.Support can stay intact due to investment psychology.Many of the traders and investors who sold shares in late August and early September decided that their decision was ...Full story available on Benzinga.com